Aveda Pure-Formance

Men's hair is different by nature to women's, so Aveda products, with their naturally-derived ingredient contain a completely different formula. The Aveda Pure-Formance haircare range contains a phyto-active formula which is clinically proven to soothe the hair and scalp.

The Exfoliating Aveda Pure-formance shampoos and conditioners, from naturally-derived ingredients such as walnut-shells and jojoba, help to moisturise, cleanse and effectively remove itchy scalp particles, leaving hair healthier and looking shinier. When used with the Aveda Pure-formance Exfoliating Conditioner, users experienced a 72% reduction in hair greasiness after only fourteen days and 65% saw a reduction in the dryness and itchiness of their scalp.

The organic Aveda styling products such as the Pure-formance Grooming Clay for men is rich in spicy and refreshing citrus, spearmint and lavender. The light-weight clay is easily applied with hands and naturally thickens the look of hair, without weighing it down.

Explore the full range of Aveda Pure-formance hair range for men including exfoliating and moisturising shampoos, conditioners and grooming products too.