Privacy Policy

Rush Shop ( is committed to protecting the privacy of our site visitors and customers. We will only use the information that we collect from you in accordance with the Data Protection Act 1998.

Why do we need information?

There are 2 reasons why we need to collect information from you. The first is to process your order. For this, we need information such as your name, address, email address, telephone number and payment details. We will NEVER disclose this information to third parties except where it is part of providing a service to you, such as arranging for the delivery of your order or carrying out payment security checks. We will NEVER collect sensitive information about you without your explicit consent.

The second reason is to provide you with the best possible service so your shopping experience is as personal and pleasurable as possible. 

What do we do with this information?

The information we learn from customers helps us to continually improve your shopping experience at We use this information to:

• process orders and payments

• deliver products and services

• help to prevent fraud i.e. we check card details with our merchant card checking facility and reserve the right to refuse orders based on their feedback

• communicate with you concerning orders, products, services and promotions

• open, run and keep your account up-to-date

• recommend merchandise and services that may be of interest to you

• improve our site and platform for a better user experience

• enable third parties to carry out technical, logistical or other functions on our behalf


We will never disclose, sell or rent information to third parties for marketing purposes.


What type of information do we need?

 The typical type of information we will collect about you includes:

 • your name

• address 

• phone number

• email address


When you place an order, we may ask you to submit certain personal data to such as your name, phone number, address, email address, contact and payment card details. By making an order and submitting your data, you agree to this information being used.

The personal information which we hold will be held securely in accordance with our internal security policy and the law. If any of this information changes, you must ensure that you amend the details to keep your account up to date and to allow us to provide you with the best possible service. You can check the information that we hold about you by emailing or logging in to the My Accountsection on If you find any inaccuracies in your personal data, you can either edit this yourself or let us know, and we will delete or amend the information as soon as possible.

We may also use technology to track the traffic patterns and behaviour of visitors to our site, record which products you are interested in and also which products you purchase. This can include using a "cookie" which would be stored on your browser (see section ‘What are cookies?’). You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. This information will be kept securely in accordance with our internal security policy and may be used to improve our site functionality and create a more personal shopping experience.

By registering for our email newsletters, you agree to our terms and conditions. We will ALWAYS give you the chance to refuse any marketing communication from us in accordance with the Data Protection Act and we promise not to share your details with any third parties for marketing purposes. At the bottom of each of our emails, there is always the option to unsubscribe to further communication from us or you can email us and request to be taken off the list.


How do we obtain this information?

The types of information we collect from you comes to us via the following means:

1) Information Provided By You

This is information you enter on or give us in any other way. Most of the information provided by you is collected when you:


• search

• buy

• create a wish list

• post a comment

• rate a product

• enter a contest

• fill in a questionnaire

• contact customer services

You can choose NOT to provide certain information but this means that you might not be able to take advantage of many of our features or use your account to its full potential, i.e. if you don’t provide a telephone number, we will not be able to get hold of you if there is a problem which prevents us from despatching your order. We use the information that you provide us to respond to your requests, customise your future shopping and to communicate with you. 


2) Automatic Information

This is information that is automatically stored by us when you interact with our site. Like many other websites, we use cookies to obtain certain types of information when your browser (i.e. Internet Explorer, Firefox, Safari, Google Chrome, etc.) accesses or advertisements and other content served by or on behalf of on other websites. This information includes:


• the IP address of your computer

• login details

• e-mail address and password

• computer and connection information, such as browser type, version and operating system

• purchase history

• the full URL clickstream to, through and from our website (including date and time)

• cookies – see our section below ‘What are cookies?’

• any phone number used to call customer services

• products you viewed and searched for 

• items put in your basket but not purchased (known as lost baskets)

• session information, including page response times, download errors and the length of visits to certain pages

• page interaction information such as scrolling, clicks, and mouse-overs


3) Information from Other Sources 

This is any information received from other sources that we would use to update our account information. Examples of information we receive from other sources include: 


• updated delivery and address information from our carriers or third parties

• credit history information which we use to help prevent and detect fraud


4) Email Communication

This is information that comes to us to let us know if you have opened our emails or not. These statistics helps us to make the ShopRUSH emails more useful and interesting, plus we learn what kind of offers or brands appeal to our customers. You can always opt out of our emails at any time by clicking ‘unsubscribe’ at the bottom of the emails.

What are Cookies?

A cookie is a small information file that is sent to your computer and is stored on your hard drive. They can't read other information saved on your hard drive - they only contain and transfer to the website as much information as the users themselves have disclosed. If you have created an account on then your computer will store an identifying cookie which will save you time each time you visit our site by remembering your email address. You can change the settings on your browser at any time to prevent cookies being stored on your computer without your explicit consent, but please take note that this will limit the amount of functions you can use on

Cookies are used to track visitors' interest in our products which enables us to understand what most appeals to our customers so we can customise our offers as much as possible. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe correlate to the items you viewed on our website. You will probably see these banners appear on other websites that you visit. This is called behavioural advertising. The adverts will be specifically tailored to each visitor but all cookie data is anonymous and only stored temporarily. For information on how to opt out of this type of advertising, click the ‘i’ icon on the display banner.

For further information about managing and disabling cookies on your computer see


How secure is the information we store?

It is very important to protect against unauthorised access to your password and to your computer. If you visit using a shared computer, please do not use the browser function to remember your password and also remember to sign out of your account when you have finished your session. To sign out of, click ‘Not name?’ beside ‘Hello name’ at the top of the page. 

Your payment details are not stored on Each time you make a purchase, you will have to re-enter your credit or debit card details to complete your order. When confirming an order, we will NEVER print your card details on your invoice to protect your personal security. Payments are processed by SagePay and we use 3D secure as an extra method to prevent cards being used fraudulently. All information you submit when making a payment is transmitted to the payment provider using Secure Sockets Layer (SSL) software, which encrypts the information you input.


How can you check the details we store?

If you wish to verify the details you have submitted to you may do so by contacting us via the details given below. We may request proof of identity before we reveal information which will be your email address and password that you submitted upon registration. It is therefore vital that you keep this information safe as you will be responsible for any action which we take in response to a request from someone using your email and password. We would strongly suggest that you do not use your browser's password memory function as that would allow other people using the same computer access to your personal information. 

Third party sites may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that does not accept any responsibility or liability for these policies. Please make sure you check the inpidual site policies before submitting any personal data to these websites. 

HTML Links

We may include some hypertext (HTML) links on that lead to websites which are not under the control of We make no representation or warranty concerning the content of these web sites and accept no responsibility or liability in respect of the material on any web site as this is not under the control of ShopRUSH. These links are provided by as a convenience to you, and the inclusion of this HMTL does not imply an endorsement or relationship between and the hyper-linked organisation or inpidual.

Contacting us

RUSH Hair Limited (at the address below) is the data controller for the purpose of the Data Protection Act 1998 (the Act). 


You have the right to access the information which RUSH Hair holds about you and your right of access can be exercised in accordance with the Act. We are always pleased to hear from our customers and we appreciate any feedback that will help us to improve to keep you returning to our site and recommending us to your friends and family.


You can always get in touch with us via


Or, write to us at:


RUSH Hair Ltd,

3rd Floor Central House,

27 Park Street,




Registered in England No: 03774837
VAT No: 802488630