Redken Blonde Idol Range

Redken recognises that no two shades of blonde are identical, and to treat every blonde style with identical products wouldn’t truly bring out the best in any shade.

With customisable care and Redken’s unique Kera-Bright System, brassiness is totally banished and both cool and warm shades of blonde can be intensified and deepened in their own ways like never before. The most brilliant shine is accessible to every shade of blonde, and colour is protected and locked in for a longer-lasting bright blonde style. Keep your blonde idol-worthy and shop Redken’s Blonde Idol range from Rush.