A Rush Tutorial

Learn how to create a wet look hair style, watch our Rush Masterclass.

New Wet Domination Styling Collection

Finally, the long-awaited arrival of the Wet Domination range by L’Oréal Professionnel is up. Inspired by the explosive trends witnessed on the catwalk this season, L’Oréal Professionnel Tecni.ART has launched it's exciting new range of wet look styling products so you can recreate your favourite ultra-shine look.

Used by the top Rush stylists and perfected to resist the hot back-stage lights, this provocative shine and elastic hold range is perfect if you want to create a slicked back style to last from your desk to the dance floor. Better yet for an 'apres-swim' look or a wet ballerina bun, the Wet Domination formula with shining agents and styling polymers is ideal for a long-lasting hold.

Used together, the Wet Domination Extreme Gelée should be worked into the crown, applying the gel layer by layer, working towards the front of the head, smoothing the hair down and away from the face afterwards. For a radiant shine, spraying the Wet Domination Shower Shine Spray to the lengths of the hair creates a reflective dual-texture styling effect.

Find out more about the range and learn how to create a wet slicked-back look with our L’Oréal Professionnel Wet Domination How To video.