What is Keratin? – Our experts explain

loreal 1You may have heard of keratin by speaking to your hairdresser or when buying new hair products but what is keratin and how does it benefit your hair? Our editors are here to explain popularity in the hair industry. To start off let us explain about the natural keratin that is produced in your hair. Keratin is a protein that makes up the structure of your hair, skin and nails. It provides strength and elasticity to the structure of the hair. It is because of this protein that your hair is able to undergo styling and different temperatures including the very strong heat from styling tools. However, if hair is continuously exposed to heat and environmental stressors such as the weather it can cause the hair to become fragile and more prone to breakage. Keratin is the essence to the hair’s health and for this reason, experts encourage us to use pro-keratin products to reinforce the positive effects of the protein. Some of the major brands in the hair industry have released products that include a concentrated form of keratin that helps to strengthen your hair so that the inner and outer structure of the hair is stronger as well as healthier. Pro-keratin products protect hair by providing a shield against agents that cause stress to the hair. Other benefits include smoothening the hair so that it is more manageable making it ideal for those that have frizzy hair as it resurfaces hair follicle.

What products have keratin? prokeratin_mainjpg_50f1323e64511

L’Oréal professionnel Pro-Keratin Refill

The range includes a shampoo, conditioner, blow dry cream as well as an intense masque to strengthen damaged, weakened hair. Each of the products is enriched with pro-keratin that works to soften harsh brittle hair to ease manageability when styling.

Nanokeratin System

nanoAs well as containing ingredients like collagen and silk, Nanokeratin System also applies keratin in its products as a concentrated form to deeply penetrate the hair as well as to repair and strengthen the fibres. For best results use the shampoo, conditioner and masque as part of your hair routine.

L’Oréal Professionnel Steampod Pro-Keratin Creams

L’Oréal Professionnel have also rolled out a line of Steampod Pro-Keratin creams and a serum to compliment their hot straightening tool, the Steampod Fatale. The range include pro-keratin for very sensitised hair and for slightly sensitised hair that offers protection for the hair whilst styling. The L’Oréal professionnel Steampod pro-keratin cream also reduces frizz and breakage as it restores keratin in the hair. The Steampod pro-keratin formula resurfaces the hair cuticle and helps to restore lost keratin, reduce breakage, frizz and to restore a radiant shine. ``11 Has keratin transformed your hair? Let us know whether you’ve seen a difference with styling when using pro-keratin products.

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