Finally, ghd has answered the calls of so many styling junkies; the hottest, new straightener with uncompromising credentials, the ghd Platinum Styler is a must for all beauty mavens.
As the name suggests, the Platinum is the most luxury of the ghd collection, with six heat sensors evenly positioned along the length of the plates, the Platinum Styler available in white and black, ensures a constant temperature is maintained along the entire barrel. The benefits of this dispersive heat technology is that the temperature is regulated at a constant 180 degrees, which means you don’t have to turn the heat up to create the ultimate style.
The smooth, snag-free plates of the Platinum gently glide through the hair and apply a constant heat to lengths and ends, creating the perfect finish in just one stroke! So don’t compromise and burn your hair by raising the temperature, choose regulated heat instead.
Healthier hair – hotter doesn’t mean better!
The newest innovation in straightening, the ghd Platinum styles hair without excessive damage, reducing hair breakage by up to 50% and increasing hair shine by up to 20%.
What else is new from ghd?
ghd spends a lot of time and effort investing in research and development, in an effort to make styling easier for you (and our salons stylists!)
The Platinum ghd straighteners have a new ergonomic shape, which makes sculpting hair effortless, particularly if you’re trying to create curls and waves. Simply take a piece of hair at the front of your hair line, hold it between the plates and twist the hair away from the face to create the winged, angelic wave effect.
What’s more, ghd fans will be pleased to hear that the new styler has a wishbone hinge which ensures the Platinum plates stay perfectly aligned for superior sculpting. It also enables the cable to rotate with ease at the end of the styler, to make styling more convenient.
Plus, the on/off button has moved to the inner side of the styler, to prevent accidental activation. With rapid heat activation (up to 20secs to maximum temperature) and the standard sleep-mode we have come to rely on from ghd, these straighteners are worth their weight in…. um platinum!
Win a ghd Platinum Styler
So what colour will you choose, are you a fan of the classic timeless black or hot white gadget? Vote for your favourite colour for the chance to win one, with #ghdplatinum #rushtowin – find out more soon by signing up to our newsletter at shoprush.com
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