Aveda has been growing more and more popular recently with many switching from their favourite brands to natural beauty products. So what’s the big fuss you ask? Our editor’s are here to help explain why the flower and plant based Aveda products have become an essential in most people’s hair and beauty regime.
The art and science of pure flower and plant essences is the core of Aveda. Aveda beauty products are alive with the life force of plants, and contain pure essential oils. Its solutions are so powerful Aveda refers to them as Purescriptions™. While Aveda is most popular in its specialism of hair care, it also offers other plant-based products including skin care, makeup, pure-fume™, aromas and lifestyle—which are all professionally developed, clinically tested, and have the focus on of being respectful of the earth. Ever since haircare professionals founded the brand in 1978, its products have been harvested with respect for the earth, in harmony with the web of life.
The Aveda Mission
Aveda’s mission is to care for the world with the products they make. It strives to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
With 5,000 years of results, Aveda’s earliest roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has proven that treating the whole person leads to greater balance and well-being, Aveda takes into consideration the effects of their products on the body as a whole including the mind and emotion as well as the hair and skin.
Aveda’s green ingredient promise, to continually strive to increase its use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. It has set other standards for use, too, like avoiding certain types of processing.
Aveda’s standards have made them a pioneer in the green cosmetics world: now more than 90% of their essential oils and 89% of our raw herbal ingredients are certified organic.
What’s more, Aveda serves all hair types so you’ll be sure to find a product that is suitable for you. If you are a lover of straight smooth hair then you would fall in love with the Aveda Smooth Infusion range whereas those with curly hair would find the Aveda Be Curly range more suitable. If you are unsure of what range to go for, ask our editors to find out more!
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